Free tool — deal-sourcing ROI calculator

What does one off-market deal actually save you?

You're paying for deals twice: marketing spend to find them, and analyst hours to screen them. Run your numbers.

Your numbers

Marketing spend per closed contract

$8,500

industry: $5,000–12,000

Deals you close per year

6

Hours of first-pass analysis per parcel

3.5 hrs

industry: 2–5+ · at $85/hr loaded

Parcels screened per month

45

What the math says

Annual marketing spend on sourcing$51,000
Annual analyst hours on first-pass screens1,890 hrs · $160,650
Cost per screened parcel, all-in~$392
PlotCipher Pro+, one year$1,188

Verdict: at your numbers, the sourcing cost of one closed deal covers roughly 7.2 years of PlotCipher. If it surfaces even one off-market deal — or kills one bad one early — it pays for itself many times over.

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Benchmarks: Ampifire CPL survey 2026 · HousingWire land-team capacity study. Estimates, not projections or guarantees.

Why everyone's sourcing costs are climbing

$503

average cost per lead, 2026 (+12.3% YoY)

2–5%

lead-to-close conversion, flat for years

$5–12k

marketing spend per contract in competitive markets